Appalraju(Sunil) from Amalapuram is an avid movie buff. He spends most of his day at Rambha theatre in Amalapuram watching films. When his dad (Chalapati Rao) chides his for the same, he swears not to come back to Amalapuram unless he becomes a big director in Tollywood and heads to Hyderabad.In the city, he has a friend Subbulu (Rajesh) who is left Amalapuram years ago to become a hero in Telugu films but in vain. Through him, he attends an audio launch of a film where Appalraju makes contact with Raakhi (Raghu Babu) a producer who reads his script 'Nayaki' and decides to help him. Appalraju also manages to get the dates of heroine Kanishka (Saakshi) for his heroine oriented film 'Nayaki'. However, the manager at corporate firm which has to finance this film agrees to fund the project only if a big hero like 'Babu' is in the movie. Though Babu and Kanishka are initially in love with each other, they have a break up once the project is all set to take off.
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