Joe Keegan is the "Rocky" of stand-up comedy. A 15-year comedy veteran who was pegged for stardom early on in his career but has blown every major audition he has ever had. Joe's friend Kenny tells him he can get an audition for 'The Tonight Show' and that it's "a can't miss." The one catch is that it's at a roadside bar in tiny Pine Lake, Wis., hometown of "Tonight Show" talent scout Harvey Skorik, who never misses Rocktoberfest. Having doubts, but needing a break from L.A. , Joe reluctantly agrees to go. Arriving in Wisconsin , Joe encounter's his former high school English teacher, the beautiful Molly Mahoney, who is also at a crossroads in her life, coming off a failed marriage. Joe tells her he just wants to prove to himself that he hasn't been wasting the last fifteen years of his life. Molly makes him realize just the opposite - that he has been living his dream. Things finally start looking up for Joe Keegan until he finds that his audition will be in front of his toughest crowd yet -- Packer fans, deer hunters and The Godfather of Green Bay, Big Jake Norquist, a former high school football star turned drug dealer, who is also in love with Molly.