This story centers around Dave Katz, a journalist at a hip-hop magazine who is sent on assignment to uncover the often comedic underworld of Roc-a-Fella Records, run by Damon Dash and Jay-Z. He is granted free reign as a third wheel to the Roc-a-Fella posse and immediately immerses himself in the heart of the hip-hop world. He soon believes that he's fully become a member of the elite team and is privy to the daily goings-on at one of the world's hottest record companies. Although he is actually two-timing the magazine, by feeding sordid gossip items about the feuding partners to local gossip columns, the journalist thinks he is a real "playa," but he finds out later that he is the one being played.
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