How much is a good memory worth? That's the question that faces newspaper editor Cooper after a debilitating concussion takes him from the political pages to comic strip detail. Looking for answers, he travels home to Missouri where his now senile Uncle Rollie is on the verge of losing his home. When a valuable baseball card is thrown into the mix, these two men along with a motley group of hometown friends, including Cooper's high school sweetheart, Charlotte, head to a memorabilia expo to make the deal of a century. They dive headfirst into a snake pit of slick salesmen, crooked dealers and rabid fans only to discover that there are some things in life that you can't put a price on."