Christian Schoyen is a headhunter, expert in human behavior and futurist with speciality in human behavior futurology. He has since 1997 been the CEO for a successful international headhunting company that he founded, with offices in the U.S. and Europe.
On December 19, 2013 the parade and block party for the children of Sierra Oeste took place, launching the initiative of Hometown Heroes United, a group with Christian Schoyen as the project director, formed by the Las Vegas Metropolitan Police Department and Hometown Heroes to fight crime and improve the conditions for children in poverty. The block party which had Christmas music, free food, gifts and a drawing contest gathered hundreds of children in Sierra Oeste, which is considered to be the most dangerous place to live in Las Vegas. Over several weeks Christian and others involved in the project knocked on every door to get to know the families and better understand what troubles the community. Christian said in an interview with Las Vegas Review Journal;” We want to reduce crime and reach out to the children.