Ford Davis, a 24-year-old recent college graduate with no direction in his life, is forced to live with his parents and work for his dad, Big Len, at his car dealership to pay off a loaner car he damaged. On the lot, Ford quickly learns that the game of car sales is not easy. His only saving grace becomes his co-workers, the heartwarming and irreverent "CarBabes," who teach him that selling cars is about selling yourself. After an unforgettable test drive with a self-assured hairdresser, Ford begins to gain confidence not only selling cars, but with his new sexy girlfriend. But back on the lot, mobile home tycoon Ron Hamper, owner of the neighboring Hamper's Campers, has his evil eye on Big Len's property. After an uncalled-for visit, Hamper threatens to shut Big Len down and turn Davis Automotive into a parking lot for his used campers. With the days at Davis Automotive numbered, Big Len and the CarBabes have all but given up, but Ford comes up with an idea to save the dealership. Using the wisdom he has gained from his father and the rest of the team, Ford concocts one final plan: a blowout sale to sell 300 cars in a month.