This film is the story of a pornographic website that sponsors a contest for its subscribers- a contest in which the prize is having sex with a porn star. At the center of the story are: porn star Ashley Saint, site owner Mike, and Dave G., the subscriber who wins the contest. Ashley initially refuses to participate in the contest, dismissing it as sick, knowing that the winner will eventually be humiliated by the experience. Nevertheless, she gives in to Mike. The young contest winner, Dave G. becomes humiliated, his personality transforms and he seeks revenge on his tormentors. In this world, where everyone is safe within its borders, an outsider poses the ultimate danger. Those who humiliated him will discover that humiliation as entertainment, now an American pastime, has consequences they could never have expected.